Microsoft Revamps Bing Places for Business With New Tools and Easier Management

Microsoft has unveiled a redesigned Bing Places for Business, relocating the platform to bing.com/forbusiness and introducing a suite of upgrades aimed at simplifying how businesses manage their listings on Bing Search and Bing Maps.

At its core, Bing Places remains a free service that allows companies to create and update their business profiles across Microsoft’s search ecosystem. But the refresh is more than a cosmetic overhaul—it reflects Microsoft’s effort to reduce friction for businesses that previously found the platform hard to navigate or even difficult to discover.

Why Microsoft Rebuilt Bing Places

The redesign didn’t happen overnight. Microsoft explained that before writing any code, the team spent months speaking with business owners, agencies, and multi-location brands. Common feedback highlighted three issues:

• Difficulty finding Bing Places in the first place.
• A clunky interface that made profile updates time-consuming.
• Limited scalability for importing and managing large sets of business locations.

This feedback drove the update, positioning Bing Places as a more competitive player in local SEO management.

Key New Features

Improved Google Import

For multi-location businesses, the Google Business Profile import tool has been re-engineered. Listings brought over from Google now better preserve vital attributes like name, hours, and contact details, while offering more efficient tools for bulk editing, dashboards, and real-time updates. This will be especially valuable for agencies that need to manage hundreds—or thousands—of listings at once.

Recommendation Tool

Microsoft has introduced a Recommendation Tool that evaluates the completeness and health of a listing. It surfaces practical suggestions, such as adding photos, website and social links, or, in the case of restaurants, menus and online ordering. For small businesses new to local SEO, this is an important hand-holding feature, making sure owners prioritize updates that impact visibility most.

Automatic Migration

Existing Bing Places users don’t have to lift a finger—Microsoft has already begun migrating accounts and listings into the new interface. Logging in with the same credentials now redirects to the new platform seamlessly.

What’s Next

Microsoft has already teased upcoming features, including deeper integrations with Bing Maps and Copilot (its AI-powered assistant), plus expanded support for agencies and partners. This is an interesting move, as it suggests Microsoft sees Bing Places not just as a utility for mom-and-pop shops, but also as a scalable platform for enterprise-level local SEO management.

Why This Matters

A complete and accurate Bing Places profile can significantly affect how a business appears in Bing search results, map packs, and directions pages. With Bing still commanding a notable search market share (particularly among enterprise and Windows default users), this move positions Microsoft to capture more of the local business ecosystem that Google has long dominated.

For businesses already investing in Google Business Profiles, the streamlined import process makes maintaining a presence on Bing less of a burden. In practical terms, it ensures customers searching via Bing Maps or Bing Search see the right hours, phone numbers, websites, and even photos.

Our Take

This update is a smart, overdue step by Microsoft. Local SEO has long been synonymous with Google, but businesses often underestimate the incremental visibility Bing can bring—especially in professional environments, where Bing is still widely used by default.

By lowering the barrier to entry with migration tools and recommendations, Microsoft is not only catching up to Google but also offering something more approachable for small businesses who lack digital marketing expertise. The future integration with Copilot could further differentiate Bing Places, potentially bringing AI-driven suggestions into listing optimization.

For now, the message to businesses is clear: if you haven’t claimed your Bing Places profile yet, now is the time.

👉 The new Bing Places for Business is live today at bing.com/forbusiness.