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Ad Tech

EU Proposes “Digital Omnibus” Package to Ease GDPR, AI Act, and Cookie Rules

EU Proposes “Digital Omnibus” Package to Ease GDPR, AI Act, and Cookie Rules

The European Commission has proposed a “Digital Omnibus” to ease parts of the GDPR, AI Act, and cookie rules. The package seeks to simplify data use, delay AI obligations, and reduce consent banners, raising debate over privacy and AI training rights.
Brandon Himpfen 25 Nov 2025
DOJ Pushes for Google Ad Manager Breakup as Remedies Trial Kicks Off

DOJ Pushes for Google Ad Manager Breakup as Remedies Trial Kicks Off

The DOJ’s remedies trial against Google could force a breakup of Ad Manager. At stake: the future of digital ads, publisher leverage, and competition in ad tech. Google fights back with an interoperability proposal and plans to appeal.
Brandon Himpfen 19 Sep 2025

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