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TikTok Enters the U.S. Search Ads Market, Paving the Way for Marketers

TikTok Enters the U.S. Search Ads Market, Paving the Way for Marketers

TikTok's new Search Ads in the U.S. offer brands a unique way to reach consumers during active searches, blending seamlessly with organic content. Perfect for holiday campaigns, TikTok’s video-first platform enhances engagement, helping marketers connect with Gen Z and Millennial audiences.
Brandon Himpfen 07 Oct 2024
Google Faces $2.27 Billion Lawsuit by Publishers over Advertising Practices

Google Faces $2.27 Billion Lawsuit by Publishers over Advertising Practices

A coalition of 32 media organizations from across Europe have launched a massive $2.27 billion lawsuit against tech giant Google.
Brandon Himpfen 28 Feb 2024
Google Ads API Version 16 Launches: What You Need to Know

Google Ads API Version 16 Launches: What You Need to Know

Discover the latest Google Ads API version 16 features for enhanced campaign monitoring and optimization. Update your client libraries for improved efficiency.
Brandon Himpfen 22 Feb 2024
Yelp Reports Record $1.28 Billion in Ad Revenue for Q4 2023

Yelp Reports Record $1.28 Billion in Ad Revenue for Q4 2023

Yelp's ad revenue soars 13% to $1.28 billion in Q4 2023. With a focus on services, it offers promising returns for advertisers seeking quality leads.
Brandon Himpfen 17 Feb 2024

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