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Digital Marketing

Google Pilots Social Channel Insights in Search Console

Google Pilots Social Channel Insights in Search Console

Google is testing a new Search Console feature that shows how social media profiles perform in Google Search, offering unified metrics for reach, queries, and content trends across web and social channels.

Google CTR Trends Show Shifts in Branded Searches, Query Length, and Industry Performance in Q3

Google CTR Trends Show Shifts in Branded Searches, Query Length, and Industry Performance in Q3

New Q3 data from Advanced Web Ranking shows declining CTR for top organic results in branded, commercial, and local searches, while longer queries and select industries remain more stable. Key trends highlight shifting user behavior across Google search.

Adobe Announces $1.9 Billion Agreement to Acquire Semrush

Adobe Announces $1.9 Billion Agreement to Acquire Semrush

Adobe will acquire Semrush in a $1.9B all-cash deal, expanding its Experience Cloud with leading SEO and AI-driven visibility tools. The acquisition brings Semrush’s search, GEO, and competitive intelligence capabilities into Adobe’s marketing stack.

Meta Projects ~$16 B in Revenue from Scam and Illicit Ads, Internal Documents Show

Internal Meta documents reviewed by Reuters reveal up to 10% of Meta’s 2024 ad revenue — about $16 billion — may come from scam and banned-goods ads. The report raises questions about Meta’s enforcement limits, advertiser risk, and regulatory scrutiny.

Robots.txt Deep Dive: Advanced Configurations for Complex Websites

Robots.txt Deep Dive: Advanced Configurations for Complex Websites

Gain full control of your site’s crawl behavior with this in-depth technical guide to advanced robots.txt configurations. Learn how to optimize crawl budgets, manage complex architectures, and orchestrate search and AI crawler access at scale.

YouTube Clarifies: No Benefit to Waiting 24–48 Hours Before Publishing Videos

YouTube Clarifies: No Benefit to Waiting 24–48 Hours Before Publishing Videos

YouTube clarified there’s no algorithmic advantage to waiting 24–48 hours before publishing. The platform’s recommendation system learns only from audience behavior once videos are public, not from upload timing.