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Duplicate Content

Microsoft Outlines How Duplicate Content Impacts AI Search Visibility

Microsoft Outlines How Duplicate Content Impacts AI Search Visibility

Microsoft explains how duplicate and near-duplicate content affects AI-powered search visibility, including how LLMs select representative URLs, why duplication weakens signals, and how consolidation and IndexNow improve AI search outcomes.

Google Pushes Back on the Keyword Cannibalization Myth

Google Pushes Back on the Keyword Cannibalization Myth

Google’s John Mueller dismisses fears of keyword cannibalization, calling it an SEO myth. Multiple pages ranking for the same query isn’t harmful—real issues lie in thin, unfocused, or poorly linked content.