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GEO

Google’s Mueller Weighs In on SEO vs. GEO Debate as AI Referrals Grow

Google’s Mueller Weighs In on SEO vs. GEO Debate as AI Referrals Grow

Google Search Advocate John Mueller addresses the SEO vs. GEO debate, urging site owners to focus on audience data and referral traffic as AI tools like ChatGPT and Gemini reshape online discovery.

Adobe Announces $1.9 Billion Agreement to Acquire Semrush

Adobe Announces $1.9 Billion Agreement to Acquire Semrush

Adobe will acquire Semrush in a $1.9B all-cash deal, expanding its Experience Cloud with leading SEO and AI-driven visibility tools. The acquisition brings Semrush’s search, GEO, and competitive intelligence capabilities into Adobe’s marketing stack.