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Snapchat Expands Advertising Options with Two New Placements

Snapchat Expands Advertising Options with Two New Placements

Snapchat is testing two new advertising placements: Sponsored Snaps, featuring full-screen videos for user engagement, and Promoted Places, highlighting local businesses on the Snap Map. These innovations aim to enhance brand visibility and user experience while expanding Snapchat's ad ecosystem.

Reddit Unveils Game-Changing Keyword Targeting for Digital Advertisers

Reddit Unveils Game-Changing Keyword Targeting for Digital Advertisers

Reddit introduces a powerful new Keyword Targeting feature for digital advertisers. With AI-driven audience expansion and multi-placement optimization, marketers can enhance PPC campaigns, improve conversions, and optimize costs. Discover new advertising opportunities on Reddit today!

Internet Archive Faces Cyberattack, Exposing 31 Million Accounts

Internet Archive Faces Cyberattack, Exposing 31 Million Accounts

The Internet Archive faces a major cyberattack, exposing personal data of over 31 million users. The breach has caused disruptions to its Wayback Machine service. Users are urged to change passwords and remain vigilant as the organization works to restore services and enhance security measures.

Google Merchant Center to Integrate Amazon for Shipping Data

Google Merchant Center to Integrate Amazon for Shipping Data

Google is integrating Amazon's Multi-Channel Fulfillment into its Merchant Center. This update will help retailers streamline shipping information and enhance product visibility, aiming to boost click-through and conversion rates while reducing cart abandonment for a better shopping experience.