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Performance Max

25 Years of Google Ads: How the Platform Evolved—and Whether It’s Better Today

25 Years of Google Ads: How the Platform Evolved—and Whether It’s Better Today

Google Ads marks 25 years of evolution from simple keyword bidding to AI-driven automation. Here’s how the platform changed, what advertisers gained and lost, and why the debate over control vs. efficiency still defines digital marketing today.

Google Boosts Performance Max with Waze Ads Integration and Enhanced Channel Reporting

Google Boosts Performance Max with Waze Ads Integration and Enhanced Channel Reporting

Google expanded Performance Max with Waze ad placements for U.S. store-goal campaigns and introduced enhanced channel performance reporting, giving advertisers greater transparency into where ads run and how each channel drives store visits and conversions.