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Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google cautions against relying on SEO audit tool scores, urging site owners to prioritize context and expert analysis. Martin Splitt outlines a three-step framework focused on identifying real technical issues, understanding site context, and making impactful recommendations.

Google Deprecates Practice Problem Structured Data in Search

Google Deprecates Practice Problem Structured Data in Search

Google is removing support for practice problem structured data in January 2026 as part of efforts to simplify Search. The change affects Search Console reports, the Rich Results Test, and structured data documentation.

Google’s Odd Redirect Loop After Pulling Structured Data Docs Raises Eyebrows

Google’s Odd Redirect Loop After Pulling Structured Data Docs Raises Eyebrows

After removing obsolete structured data docs, Google 301-redirected the dead URLs to its changelog—which links back to those pages—creating a loop. We explain what happened, why it’s odd SEO practice, and better fixes (404/410 or a stable explainer).