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Search Rankings

Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart

Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart

Google’s John Mueller says sites damaged by low-quality content may not recover through rewriting alone. Domains in a “bad state” may require a full restart, emphasizing authentic value, clear purpose, and helpful content to regain indexing and performance.
Brandon Himpfen 01 Dec 2025
Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Search VP Robby Stein explains how AI search evaluates businesses, noting that PR mentions can help AI systems discover brands. He emphasizes that helpful, authoritative content and multimodal awareness remain key to ranking in the AI era.
Brandon Himpfen 03 Nov 2025
Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google’s Liz Reid says AI Overviews reveal what users actually click on — deeper, richer content with unique human perspectives. Google now ranks down repetitive “AI slop” and upweights expertise, originality, and authentic craft.
Brandon Himpfen 17 Oct 2025

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