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Search Rankings

Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Search VP Robby Stein explains how AI search evaluates businesses, noting that PR mentions can help AI systems discover brands. He emphasizes that helpful, authoritative content and multimodal awareness remain key to ranking in the AI era.

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google’s Liz Reid says AI Overviews reveal what users actually click on — deeper, richer content with unique human perspectives. Google now ranks down repetitive “AI slop” and upweights expertise, originality, and authentic craft.