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Perplexity and Snap Announce $400 Million Partnership to Integrate AI Search Into Snapchat

Perplexity and Snap Announce $400 Million Partnership to Integrate AI Search Into Snapchat

Perplexity AI partners with Snap in a $400 million deal to integrate its conversational answer engine into Snapchat, reaching 943 million users and signaling a new phase of AI search adoption through messaging platforms.
Brandon Himpfen 06 Nov 2025
Snapchat Expands Advertising Options with Two New Placements

Snapchat Expands Advertising Options with Two New Placements

Snapchat is testing two new advertising placements: Sponsored Snaps, featuring full-screen videos for user engagement, and Promoted Places, highlighting local businesses on the Snap Map. These innovations aim to enhance brand visibility and user experience while expanding Snapchat's ad ecosystem.
Brandon Himpfen 11 Oct 2024

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