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TikTok

TikTok Enters the U.S. Search Ads Market, Paving the Way for Marketers

TikTok Enters the U.S. Search Ads Market, Paving the Way for Marketers

TikTok's new Search Ads in the U.S. offer brands a unique way to reach consumers during active searches, blending seamlessly with organic content. Perfect for holiday campaigns, TikTok’s video-first platform enhances engagement, helping marketers connect with Gen Z and Millennial audiences.
Brandon Himpfen 07 Oct 2024
TikTok Faces Potential U.S. Ban: House Approves Divestment Bill

TikTok Faces Potential U.S. Ban: House Approves Divestment Bill

In a significant move, the U.S. House of Representatives recently passed a bill targeting ByteDance, the parent company of the popular social media app TikTok.
Brandon Himpfen 15 Mar 2024

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