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Meta Projects ~$16 B in Revenue from Scam and Illicit Ads, Internal Documents Show

Internal Meta documents reviewed by Reuters reveal up to 10% of Meta’s 2024 ad revenue — about $16 billion — may come from scam and banned-goods ads. The report raises questions about Meta’s enforcement limits, advertiser risk, and regulatory scrutiny.

Google Introduces WhatsApp ‘Conversation Started’ Metrics for Advertisers: What It Means for Your Campaigns

Google Introduces WhatsApp ‘Conversation Started’ Metrics for Advertisers: What It Means for Your Campaigns

Track WhatsApp ad performance with Google's new "conversation started" metric. Measure customer engagement, optimize campaigns, and strengthen relationships in WhatsApp-dominant regions. A game-changer for personalized marketing in Search and Performance Max campaigns.