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Brandon Himpfen

Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google’s John Mueller clarified that URLs are case-sensitive and that consistent use of casing is crucial for proper canonicalization. He advised site owners not to “hope” Google figures it out, stressing technical accuracy in URL and canonical tag implementation for better SEO.

Microsoft Unveils Fall Release of Copilot With Expanded Memory, Search and Collaboration Features

Microsoft Unveils Fall Release of Copilot With Expanded Memory, Search and Collaboration Features

Microsoft’s Copilot Fall Release adds memory, collaboration, search connectors, health tools, and voice tutoring. The update advances Microsoft’s vision for a more personal, cross-service AI assistant integrated across Windows, Edge, and Microsoft 365.

OpenAI Acquires AI Interface Developer for Apple Mac Platform

OpenAI Acquires AI Interface Developer for Apple Mac Platform

OpenAI has acquired Software Applications Incorporated, the startup behind Sky, an AI interface for Mac computers. The deal deepens OpenAI’s push to embed AI into everyday tools and expands its presence within Apple’s ecosystem following a string of high-profile acquisitions.

OpenAI Expands ChatGPT Shared Projects to All Users

OpenAI Expands ChatGPT Shared Projects to All Users

OpenAI has rolled out its ChatGPT Shared Projects feature to all users, allowing global collaboration across Free, Plus, Pro, and Go plans. The update expands AI-powered teamwork with shared chats, files, and project instructions.

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google’s Liz Reid says AI Overviews reveal what users actually click on — deeper, richer content with unique human perspectives. Google now ranks down repetitive “AI slop” and upweights expertise, originality, and authentic craft.

Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller reminds SEOs that the URL Removals Tool doesn’t permanently delete pages from Google’s index. Learn what the tool actually does, how to use it properly, and what to expect after a hack or content cleanup.