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YouTube Adds Separate Filters for Organic and Paid Metrics in Channel Analytics

YouTube now separates organic and paid metrics in Analytics, letting creators analyze unpaid and promoted content independently. The update clarifies that ads don’t affect organic reach and offers clearer insight into content and campaign performance.

Google Boosts Performance Max with Waze Ads Integration and Enhanced Channel Reporting

Google expanded Performance Max with Waze ad placements for U.S. store-goal campaigns and introduced enhanced channel performance reporting, giving advertisers greater transparency into where ads run and how each channel drives store visits and conversions.

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google cautions against relying on SEO audit tool scores, urging site owners to prioritize context and expert analysis. Martin Splitt outlines a three-step framework focused on identifying real technical issues, understanding site context, and making impactful recommendations.

Perplexity and Snap Announce $400 Million Partnership to Integrate AI Search Into Snapchat

Perplexity AI partners with Snap in a $400 million deal to integrate its conversational answer engine into Snapchat, reaching 943 million users and signaling a new phase of AI search adoption through messaging platforms.

Google Deprecates Practice Problem Structured Data in Search

Google is removing support for practice problem structured data in January 2026 as part of efforts to simplify Search. The change affects Search Console reports, the Rich Results Test, and structured data documentation.

Chrome to Warn Users Before Loading HTTP Sites Starting Next Year

Google Chrome will enable “Always Use Secure Connections” by default in October 2026, warning users before loading non-HTTPS sites. The update aims to close remaining web security gaps as HTTPS adoption plateaus around 95–99%.

Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Search VP Robby Stein explains how AI search evaluates businesses, noting that PR mentions can help AI systems discover brands. He emphasizes that helpful, authoritative content and multimodal awareness remain key to ranking in the AI era.

Google Q3 Earnings: AI Features Drive Search Growth and Record Revenue

Google’s Q3 2025 earnings highlight record revenue and rising search usage driven by AI Mode and AI Overviews. CEO Sundar Pichai says AI is expanding search engagement, not replacing it, as Alphabet invests heavily in Gemini and AI-powered search infrastructure.

Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google’s John Mueller clarified that URLs are case-sensitive and that consistent use of casing is crucial for proper canonicalization. He advised site owners not to “hope” Google figures it out, stressing technical accuracy in URL and canonical tag implementation for better SEO.

Microsoft Extends OpenAI Partnership Through 2032, Cementing Long-Term AI Collaboration

Microsoft and OpenAI have extended their partnership through 2032, securing Microsoft’s access to OpenAI’s models and products. The $250B Azure deal cements their long-term AI collaboration, with new terms for AGI oversight and third-party flexibility.

Microsoft Unveils Fall Release of Copilot With Expanded Memory, Search and Collaboration Features

Microsoft’s Copilot Fall Release adds memory, collaboration, search connectors, health tools, and voice tutoring. The update advances Microsoft’s vision for a more personal, cross-service AI assistant integrated across Windows, Edge, and Microsoft 365.

OpenAI Acquires AI Interface Developer for Apple Mac Platform

OpenAI has acquired Software Applications Incorporated, the startup behind Sky, an AI interface for Mac computers. The deal deepens OpenAI’s push to embed AI into everyday tools and expands its presence within Apple’s ecosystem following a string of high-profile acquisitions.

OpenAI Expands ChatGPT Shared Projects to All Users

OpenAI has rolled out its ChatGPT Shared Projects feature to all users, allowing global collaboration across Free, Plus, Pro, and Go plans. The update expands AI-powered teamwork with shared chats, files, and project instructions.

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google’s Liz Reid says AI Overviews reveal what users actually click on — deeper, richer content with unique human perspectives. Google now ranks down repetitive “AI slop” and upweights expertise, originality, and authentic craft.