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Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google’s Liz Reid says AI Overviews reveal what users actually click on — deeper, richer content with unique human perspectives. Google now ranks down repetitive “AI slop” and upweights expertise, originality, and authentic craft.

Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller reminds SEOs that the URL Removals Tool doesn’t permanently delete pages from Google’s index. Learn what the tool actually does, how to use it properly, and what to expect after a hack or content cleanup.

Google’s Mueller Sounds Alarm on SEO Blindspots in “Vibe-Coded” Launch

Google’s Mueller Sounds Alarm on SEO Blindspots in “Vibe-Coded” Launch

Google’s John Mueller reviewed a vibe-coded site launched on Product Hunt, revealing common SEO pitfalls in rapid web builds—from hidden content and invalid schema to overused meta tags. His advice highlights the trade-off between fast launches and long-term search visibility.

Google’s Odd Redirect Loop After Pulling Structured Data Docs Raises Eyebrows

Google’s Odd Redirect Loop After Pulling Structured Data Docs Raises Eyebrows

After removing obsolete structured data docs, Google 301-redirected the dead URLs to its changelog—which links back to those pages—creating a loop. We explain what happened, why it’s odd SEO practice, and better fixes (404/410 or a stable explainer).

Google Reveals New Insights Into Its AI Mode Search: The Power of Query Fan-Out

Google Reveals New Insights Into Its AI Mode Search: The Power of Query Fan-Out

Google reveals how its AI Mode fans out multiple related searches behind each query, drawing on real-time systems like Shopping Graph and Google Finance. The future of SEO is about context, not just keywords—as AI reshapes how search results are created and displayed.