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Google’s Odd Redirect Loop After Pulling Structured Data Docs Raises Eyebrows

Google’s Odd Redirect Loop After Pulling Structured Data Docs Raises Eyebrows

After removing obsolete structured data docs, Google 301-redirected the dead URLs to its changelog—which links back to those pages—creating a loop. We explain what happened, why it’s odd SEO practice, and better fixes (404/410 or a stable explainer).
Brandon Himpfen 10 Sep 2025
Google Reveals New Insights Into Its AI Mode Search: The Power of Query Fan-Out

Google Reveals New Insights Into Its AI Mode Search: The Power of Query Fan-Out

Google reveals how its AI Mode fans out multiple related searches behind each query, drawing on real-time systems like Shopping Graph and Google Finance. The future of SEO is about context, not just keywords—as AI reshapes how search results are created and displayed.
Brandon Himpfen 31 Jul 2025

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