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Google SEO

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google cautions against relying on SEO audit tool scores, urging site owners to prioritize context and expert analysis. Martin Splitt outlines a three-step framework focused on identifying real technical issues, understanding site context, and making impactful recommendations.

Google Deprecates Practice Problem Structured Data in Search

Google Deprecates Practice Problem Structured Data in Search

Google is removing support for practice problem structured data in January 2026 as part of efforts to simplify Search. The change affects Search Console reports, the Rich Results Test, and structured data documentation.

Google Q3 Earnings: AI Features Drive Search Growth and Record Revenue

Google Q3 Earnings: AI Features Drive Search Growth and Record Revenue

Google’s Q3 2025 earnings highlight record revenue and rising search usage driven by AI Mode and AI Overviews. CEO Sundar Pichai says AI is expanding search engagement, not replacing it, as Alphabet invests heavily in Gemini and AI-powered search infrastructure.

Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google’s John Mueller clarified that URLs are case-sensitive and that consistent use of casing is crucial for proper canonicalization. He advised site owners not to “hope” Google figures it out, stressing technical accuracy in URL and canonical tag implementation for better SEO.

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google’s Liz Reid says AI Overviews reveal what users actually click on — deeper, richer content with unique human perspectives. Google now ranks down repetitive “AI slop” and upweights expertise, originality, and authentic craft.

Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller reminds SEOs that the URL Removals Tool doesn’t permanently delete pages from Google’s index. Learn what the tool actually does, how to use it properly, and what to expect after a hack or content cleanup.

Google’s Mueller Sounds Alarm on SEO Blindspots in “Vibe-Coded” Launch

Google’s Mueller Sounds Alarm on SEO Blindspots in “Vibe-Coded” Launch

Google’s John Mueller reviewed a vibe-coded site launched on Product Hunt, revealing common SEO pitfalls in rapid web builds—from hidden content and invalid schema to overused meta tags. His advice highlights the trade-off between fast launches and long-term search visibility.