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Google SEO

Google Unpacks How It Indexes Main Content—and Why Soft 404s Can Derail Your SEO

Google Unpacks How It Indexes Main Content—and Why Soft 404s Can Derail Your SEO

Google’s Gary Illyes explains how it identifies main content for indexing, why semantic HTML helps, and why soft 404s are a critical SEO error that can block your site from ranking. Learn how Google processes, tokenizes, and evaluates your pages for search visibility.

Is Your Online Store Ready for AI Shoppers? Google’s John Mueller Thinks It Should Be

Is Your Online Store Ready for AI Shoppers? Google’s John Mueller Thinks It Should Be

Google’s John Mueller urges e-commerce sites to test for AI agent accessibility, highlighting a growing trend of shoppers using AI tools like ChatGPT. Sites blocking these agents risk losing future traffic and sales. Is your store ready for the age of AI-powered shopping?