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Google AI Overviews Appear on 21% of Desktop Search Queries, New Study Shows

Google AI Overviews Appear on 21% of Desktop Search Queries, New Study Shows

Ahrefs analyzed 146 million Google searches and found AI Overviews appear on 21% of queries—mostly long, informational, or question-based searches. Science and health topics show the highest rates, while shopping and news remain least affected.

Google Maintains Commitment to Structured Data Despite Select Deprecations

Google Maintains Commitment to Structured Data Despite Select Deprecations

Google confirmed it will continue supporting structured data across Search, despite retiring select schema types in January 2026. The update aims to simplify results, removing lesser-used features like PracticeProblem while keeping key markup types active and valuable for SEO.

25 Years of Google Ads: How the Platform Evolved—and Whether It’s Better Today

25 Years of Google Ads: How the Platform Evolved—and Whether It’s Better Today

Google Ads marks 25 years of evolution from simple keyword bidding to AI-driven automation. Here’s how the platform changed, what advertisers gained and lost, and why the debate over control vs. efficiency still defines digital marketing today.

OpenAI’s Sam Altman Signals Potential Advertising on ChatGPT

OpenAI’s Sam Altman Signals Potential Advertising on ChatGPT

OpenAI CEO Sam Altman says ChatGPT may eventually include ads but insists they must not undermine user trust. He outlined potential transaction-based monetization and contrasted OpenAI’s approach with Google’s ad-driven model.

Google Boosts Performance Max with Waze Ads Integration and Enhanced Channel Reporting

Google Boosts Performance Max with Waze Ads Integration and Enhanced Channel Reporting

Google expanded Performance Max with Waze ad placements for U.S. store-goal campaigns and introduced enhanced channel performance reporting, giving advertisers greater transparency into where ads run and how each channel drives store visits and conversions.

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google cautions against relying on SEO audit tool scores, urging site owners to prioritize context and expert analysis. Martin Splitt outlines a three-step framework focused on identifying real technical issues, understanding site context, and making impactful recommendations.

Google Deprecates Practice Problem Structured Data in Search

Google Deprecates Practice Problem Structured Data in Search

Google is removing support for practice problem structured data in January 2026 as part of efforts to simplify Search. The change affects Search Console reports, the Rich Results Test, and structured data documentation.