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SEO

Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart

Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart

Google’s John Mueller says sites damaged by low-quality content may not recover through rewriting alone. Domains in a “bad state” may require a full restart, emphasizing authentic value, clear purpose, and helpful content to regain indexing and performance.

Google’s John Mueller Says Background Video Loading Unlikely to Affect SEO

Google’s John Mueller Says Background Video Loading Unlikely to Affect SEO

Google’s John Mueller says large background videos loading asynchronously are unlikely to affect SEO if primary content loads first. The clarification highlights best practices for lazy loading, Core Web Vitals, and video performance optimization.

EU Proposes “Digital Omnibus” Package to Ease GDPR, AI Act, and Cookie Rules

EU Proposes “Digital Omnibus” Package to Ease GDPR, AI Act, and Cookie Rules

The European Commission has proposed a “Digital Omnibus” to ease parts of the GDPR, AI Act, and cookie rules. The package seeks to simplify data use, delay AI obligations, and reduce consent banners, raising debate over privacy and AI training rights.

Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages

Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages

Google’s John Mueller says publishers don’t need separate Markdown or JSON pages for LLMs, emphasizing that AI systems already parse standard HTML. Experts note structured data matters only when platforms provide clear specifications.

Google CTR Trends Show Shifts in Branded Searches, Query Length, and Industry Performance in Q3

Google CTR Trends Show Shifts in Branded Searches, Query Length, and Industry Performance in Q3

New Q3 data from Advanced Web Ranking shows declining CTR for top organic results in branded, commercial, and local searches, while longer queries and select industries remain more stable. Key trends highlight shifting user behavior across Google search.

Adobe Announces $1.9 Billion Agreement to Acquire Semrush

Adobe Announces $1.9 Billion Agreement to Acquire Semrush

Adobe will acquire Semrush in a $1.9B all-cash deal, expanding its Experience Cloud with leading SEO and AI-driven visibility tools. The acquisition brings Semrush’s search, GEO, and competitive intelligence capabilities into Adobe’s marketing stack.

Google Clarifies Review Snippet Guidance: Use a Single Review Target

Google Clarifies Review Snippet Guidance: Use a Single Review Target

Google updated its review snippet documentation to clarify that each review or rating must link to one clear target. The change highlights common schema errors that create ambiguous relationships and offers guidance for improving structured data accuracy.