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SEO

Google Begins Rollout of December 2025 Core Search Update

Google Begins Rollout of December 2025 Core Search Update

Google has begun rolling out its December 2025 core search update, the third of the year. The update affects rankings globally and may take up to three weeks to complete, following earlier core updates in March and June.

Google Pilots Social Channel Insights in Search Console

Google Pilots Social Channel Insights in Search Console

Google is testing a new Search Console feature that shows how social media profiles perform in Google Search, offering unified metrics for reach, queries, and content trends across web and social channels.

Google Acknowledges Delays in Search Console Page Indexing Report

Google Acknowledges Delays in Search Console Page Indexing Report

Google has confirmed delays in Search Console’s Page indexing report, affecting data freshness but not crawling or ranking. Site owners may see outdated indexing insights while Google works to resolve the reporting issue.

Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart

Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart

Google’s John Mueller says sites damaged by low-quality content may not recover through rewriting alone. Domains in a “bad state” may require a full restart, emphasizing authentic value, clear purpose, and helpful content to regain indexing and performance.

Google’s John Mueller Says Background Video Loading Unlikely to Affect SEO

Google’s John Mueller Says Background Video Loading Unlikely to Affect SEO

Google’s John Mueller says large background videos loading asynchronously are unlikely to affect SEO if primary content loads first. The clarification highlights best practices for lazy loading, Core Web Vitals, and video performance optimization.

EU Proposes “Digital Omnibus” Package to Ease GDPR, AI Act, and Cookie Rules

EU Proposes “Digital Omnibus” Package to Ease GDPR, AI Act, and Cookie Rules

The European Commission has proposed a “Digital Omnibus” to ease parts of the GDPR, AI Act, and cookie rules. The package seeks to simplify data use, delay AI obligations, and reduce consent banners, raising debate over privacy and AI training rights.

Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages

Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages

Google’s John Mueller says publishers don’t need separate Markdown or JSON pages for LLMs, emphasizing that AI systems already parse standard HTML. Experts note structured data matters only when platforms provide clear specifications.