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Robots.txt Deep Dive: Advanced Configurations for Complex Websites

Robots.txt Deep Dive: Advanced Configurations for Complex Websites

Gain full control of your site’s crawl behavior with this in-depth technical guide to advanced robots.txt configurations. Learn how to optimize crawl budgets, manage complex architectures, and orchestrate search and AI crawler access at scale.

Google AI Overviews Appear on 21% of Desktop Search Queries, New Study Shows

Google AI Overviews Appear on 21% of Desktop Search Queries, New Study Shows

Ahrefs analyzed 146 million Google searches and found AI Overviews appear on 21% of queries—mostly long, informational, or question-based searches. Science and health topics show the highest rates, while shopping and news remain least affected.

Google Maintains Commitment to Structured Data Despite Select Deprecations

Google Maintains Commitment to Structured Data Despite Select Deprecations

Google confirmed it will continue supporting structured data across Search, despite retiring select schema types in January 2026. The update aims to simplify results, removing lesser-used features like PracticeProblem while keeping key markup types active and valuable for SEO.

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google cautions against relying on SEO audit tool scores, urging site owners to prioritize context and expert analysis. Martin Splitt outlines a three-step framework focused on identifying real technical issues, understanding site context, and making impactful recommendations.

Google Deprecates Practice Problem Structured Data in Search

Google Deprecates Practice Problem Structured Data in Search

Google is removing support for practice problem structured data in January 2026 as part of efforts to simplify Search. The change affects Search Console reports, the Rich Results Test, and structured data documentation.

Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Search VP Robby Stein explains how AI search evaluates businesses, noting that PR mentions can help AI systems discover brands. He emphasizes that helpful, authoritative content and multimodal awareness remain key to ranking in the AI era.

Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google’s John Mueller clarified that URLs are case-sensitive and that consistent use of casing is crucial for proper canonicalization. He advised site owners not to “hope” Google figures it out, stressing technical accuracy in URL and canonical tag implementation for better SEO.